Friday, May 27, 2011
Wednesday, May 25, 2011
2 973 hits a day
Tuesday, May 24, 2011
How long is a piece of string?
What is the investment and what is the return on investment in design? The response is invariably another question - How long is a piece of string?
Nevertheless our design budgets and fee structure are dependent entirely on the nature of the brief and our intervention: the communication problem, the target objectives, the strategy put in place and the solutions proposed.
Our fees are calculated in function of the hours and days to be committed to each phase of the project, multiplied by the duration of the assignment and are mutually agreed. Typically our budgets range from
€5 000 to €50 000, with the occasional project at slightly more or less than this.
Return on investment and the added value of design are now givens and hardly need to be demonstrated. We have achieved 100% sales increases, touched one billion consumers, achieved thousands of site visits a day at launch, doubled turnover and exceeded targets with our interventions.
Design is the unique market differentiator and creator of added value.
It is design that creates icons and generates the 'must have' emotional response, that makes the difference between the generic and the unique - qualities and values that are, of course, priceless.
Parsons Paris workshop
Sunday, May 22, 2011
$15 000 1st Prize in India design competition
My 4th Year Visual Communications students at the Ecole Bleue have taken the 1st Prize: $15 000 US and won 5 all expenses paid two week trips to India, in the India - Future of Change design competition.
623 students participated from 266 schools of design. The Ecole Bleue was the only winning school from France and the only school to take more that one prize. Pas mal!
Sunday, May 15, 2011
Francois Robert 'Stop the Violence'
Monday, May 9, 2011
사랑 일본은 한국 디자인 잡지에서 일본 포스터 도움말
Saturday, May 7, 2011
2011 logo trends by Bill Gardner
Bill Gardner of LogoLounge has published his annual review of logotype and branding trends. Always fascinating and insightful. www.logolounge.com
Love Japan tote bags
Tuesday, May 3, 2011
Designed for Disaster Relief - DesignNet Korea
Monday, May 2, 2011
Rain reactive street graphics
Love Japan poster at ACT Responsible in Cannes
I am participating in the ACT Responsible 'Support Japan' exhibition, Palais des Festivals Cannes, 19-24 June.
The Love Japan poster is also featured in the May issue of Designnet Magazine Korea and will be in the June issue of Latempestad Magazine Mexico. Latest fundraising initiatives include tote bags and bracelets. More soon.
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