Milton Glaser's I love NY is the most valuable destination brand in the world, worth $30 million. It has inspired a whole 'love' design culture and become a universal icon. Designers including Wolff Olins, Lloyd Northover and The Graphic Thought Facility as well as companies like Aol, Unilever and Habitat have subsequently developed the concept. Love Japan is my latest contribution to this Glaser inspired design heritage.
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